Goal: Create an enjoyable experience that doesn’t feel like a lifeless corporate event.
Google's playful brand came to life as it transformed into a vibrant music festival-like event, where furniture, textures, and signage created an atmosphere that was light, bright, and airy — captivating attendees with its energetic and whimsical ambiance.
Shifting focus from caregiving to caregivers.
The Rosalynn Carter Institute for Caregivers (RCI) is a non-profit started by former First Lady, Rosalynn Carter. Her organization promotes the health, strength, and resilience of all caregivers at every stage of their journey. Rosalynn Carter’s mission is to help caregivers stay resilient.
The organization’s previous name was The Rosalynn Carter Institute for Caregiving. The subtle shift from “caregiving” to “caregivers” was intended to highlight the change in focus of the institute. RCI wanted to present themselves as a research-driven, forward-thinking institution, that provides resources in a comforting, empathetic way.
The new identity utilizes a “support beam” element that represents the work RCI does in aiding those thrust into caregiving positions.
Creative Partner: Colin Gillespie
Summer in a can.
Create an identity that makes people feel care-free and reminds them of summer fun.
Women who cause Trouble change the world.
Identity concept & design for gender-equity lifestyle brand, Trouble.
Trouble’s mission is to create world where we all come together and cause trouble for good, where difficult conversations happen in order to make the world a more equitable, inclusive place.
The Trouble identity was inspired by the activist’s main vehicle — protest signs. This black and white brand knows there’s no grey area when it comes to gender equity.
Launched August 2020
Style, punctuated.
Identity system for Gavel — an inclusive, boutique barber shop.
Gavel exists to help put the final stamp on your person style — whatever that may be. Gavel is inspired by ornamentation in various cultures, pushing masculine boundaries through style, and harnessing your refined edge.
Gavel is a community space — a place to discuss art & music, culture & community, and your own unique style journey.
Creative Partner: Colin Gillespie
Tone Guidelines
Secondary Wordmarks
System Explorations
Cards for Launch Event
Ornamentation Exploration
Don’t focus on the branding.
Identity system concept and implementation.
The definition of contemporary art is “the art of today”. The Providence Biennial for Contemporary Art focuses on art of “the present” and “the now” — not of a specific medium or era. Creating an identity for a gallery means creating a system that champions the work it is displaying. The identity has to be unique while also taking a back seat.
The identity itself is simple and reserved on its own, but comes alive when it interacts with the artwork — these brackets become a container to showcase and highlight work.
The identity for PBCA uses simple square brackets to act as a visual representation for the idea of focus. A focus on “the now” — whatever that may be.
Children's activity book for The Dean Hotel
Creative Partner: Sam Holland
Turning opera on its head.
Guerilla Opera describes themselves as “a Boston-based ensemble whose mission is to expand the possibilities of opera by immersing audiences in innovative, experimental and thought-provoking new works.”
This identity takes the visual language of the traditional opera world — elitist, delicate and overly decorative — and infuses it with approachability and edge.
This was an identity proposal for Guerilla Opera.
